It might not look like it, but in many ways Israel is in a bind.

Of course, Israel is a fundamentally oppressive, racist, apartheid state which is increasingly in bed with some of the world’s worst regimes – including Saudi Arabia’s brutal absolutist monarchy, and the anti-Semitic, neo-Nazi-arming government in Ukraine

Yet in terms of Israel’s propaganda, in the long term it is really only sticking its finger in the dam, delaying the inevitable deluge.

Israel’s image among the general population is in terminal decline, and there is no going back. Behind closed doors, professional propagandists for Israel admit as much. In 2017, the Electronic Intifada obtained a leaked report co-authored by Israeli think tank the Reut Institute and the Anti-Defamation League (ADL), which desperately tried to suggest solutions to the problem.